Page 1
Page 2
Page 3
Page 4
Page 5
Page 6
Page 7
Page 8
Page 9
Page 10
Page 11
Page 12
Page 13
Page 14
Page 15
Page 16
Page 17
Page 18
Page 19
Page 20
Page 21
Page 22
Page 23
Page 24
Page 25
Page 26
Page 27
Page 28
Page 29
Page 30
Page 31
Page 32
AdaptiveSpirit.AdaptiveSpiritBrandRefectsChangeWoodyAllenoncesaidthatrelationshipsarelikesharks.Teyhavetokeepmovingorwardortheydie.Asthecableindustryconvenedorthe16thconsecutiveyearinVailthispastMarchspringtimeintheRockiestrulybecameaseasonomovingorward.AnorganizationthathadoncebeencalledSkiAMhadtransitionedtoanall-newnameAneventthathadalsobeenknownasSkiAMandhadalwaysbeenhostedbyCAMsRockyMountainChapterwaskickingthetiresonanewnamewhiletestdrivinganall-neworganizationalandundingstructure.AndthebeneciariesotheindustrysannualRockyMountainund-raisertheU.S.AdaptiveSkieamwasintheprocessotransitioningoutromundertheleadershipotheUnitedStatesSkiAssociationandintoanall-newrelationshipwithU.S.ParalympicsadivisionotheUnitedStatesOlympicCommittee.JoeRooneySkiAMCo-chairandSVPoBrandingAdvertisingandSocialMediaorCoxandoneothearchitectsotheAdaptiveSpiritbrandsaidtheorganizationsleadershiprealizedthetimeorchangehadcome.SkiAMhadreachedapointwhereweneededanameandamarkthatrefectedboththeteamsexcitingnewrelationshipwithU.S.Paralympicsandthedeepeningrelationshipthecableindustryhadwithmanyoitsamazingathletes.WebelievewedidthatnotonlywiththenameAdaptiveSpiritbutwithournewlogoaswell.AccordingtoRooneysco-chairSteveRaymondoDisneyandESPNNetworkswhilethechangesmadeweresignicantindustryproessionalsmightnotevenrealizetheyvebeenmade.Teevolutionwillimpactusgreatlyorganizationally.Beyondthenamechangeanewmorerobustwebsiteandavastlymorecompetitiveteammostpeopleintheindustrywontseeabitodierence.Wellstillbegettingtogethereveryspringandstillbesupportingsomeothemostremarkableyoungathletesanyoneoushasevermet.AccordingtoRooneytheAdaptiveSpiritplanningcommitteeisstillexploringanewnameoritsannualVailund-raiserandwillannounceitwhenadecisionhasbeenmade.6