Adaptive Spirit


Subtitle: Christopher Reeve, Shaquille O Neal, Jackie Robinson, FDNY Fire Commissioner Salvatore Cassano, Dick and Rick Hoyt Ceremonially Inducted as Heroes

05-13-2014 - (New York, NY)

In a ceremony in New York’s Times Square, Warner Bros. Consumer Products (WBCP) and DC Entertainment today officially announced the launch of Superman Hall of Heroes (, an online gift-giving portal that empowers consumers to honor their personal heroes – those who have made a positive impact on their lives or the lives of others.  To mark the occasion, an inaugural class of notable heroes from diverse backgrounds was honored, among them, courageous military personnel, forward thinking educational leaders, heroes in public safety and inspirational athletes. U.S. Paralympian and three-time gold medalist, Alana Nichols, was among the elite inductees.

“I am beyond honored to be part of this inspiring group of heroes today,” said Nichols about her induction. “I’ve learned throughout my life that regardless of your ability, if you do the best you can with the resources you have, amazing things can happen. I feel incredibly fortunate to do what I love and to have found success in my sports, but if I can be a hero to just one person, that is when I’m truly winning.”

Nichols is the first female athlete to win gold medals in both the summer and winter Paralympic Games in wheelchair basketball and alpine skiing, respectively. After a snowboarding accident left Nichols paralyzed in 2000, she continued her passion for sports and persevered wheelchair basketball for the love of the game. Nichols found herself on the U.S. Paralympic wheelchair basketball team and proudly left Beijing with a gold medal. Two years later, after being told it couldn’t be done, Nichols traveled to Vancouver for the 2010 Winter Paralympic Games to tackle another sport - alpine skiing. Nichols left Canada with two golds, a silver and a bronze. Most recently, Nichols earned a silver in Sochi.

Inspired by Superman and the character attributes that define the world’s first and most recognized Super Hero -- an American icon who represents unwavering morals and an endless pursuit of truth and justice -- the Superman Hall of Heroes is a gift-giving program that offers a fun and inspirational way for fans to pay tribute to their heroes by submitting their photo and story online to where it will be showcased in perpetuity. As part of their tribute, consumers can choose from multiple gift-giving options and levels.  Through Father’s Day, a portion of the proceeds from sales of Superman Hall of Heroes packages will go to The Christopher & Dana Reeve Foundation.

Annually, the Superman Hall of Heroes will induct a new class of nationally recognized heroes from all walks of life.  The 2014 inaugural class of heroes includes athletes, military members, civic leaders and entertainers who, through their good works, inspire others to make a difference.  In addition to Nichols during a ceremony at Military Island in Times Square, the following honorees became the first people inducted into the Superman Hall of Heroes:

  •  Christopher Reeve –American actor, film director, producer, screenwriter, author and activist who achieved stardom for his portrayal of Superman and founded The Christopher & Dana Reeve Foundation, which advances research and quality of life initiatives in their relentless pursuit of cures for paralysis.
  • David Burke – Philanthropic celebrity chef who has volunteered his time and talent to countless organizations such as March of Dimes, No Kid Hungry, Family Reach, and the Charles Lafitte Foundation.
  • Dick and Rick Hoyt (“Team Hoyt”)  – Father and son duo who compete in athletic events to promote awareness of the physically challenged.
  • Jackie Robinson – Professional baseball player and civil rights activist who is remembered for becoming the first African American to play in Major League Baseball.
  • Jeff Charbonneau – 2013 National Teacher of the Year who started a program to help students get college credit for the classes they take in high school.
  • Robyn Rosenberger – Founder of Tiny Super Heroes, an organization that empowers extraordinary kids who are fighting to overcome illness or disability by providing them with capes.
  • Sal Giunta – Former United States Army soldier and the first living recipient of the Medal of Honor for service in Iraq and Afghanistan.
  • Salvatore Cassano – FDNY Commissioner who has been recognized five times for bravery over his 40 year career in public service and was instrumental in rebuilding the FDNY after the September 11 attacks. Cassano will accept on behalf of the entire FDNY.
  • Shaquille O'Neal – Professional basketball player and commentator who is an instrumental partner of the Boys & Girls Clubs of America,  hosting several yearly events such as Shaq-A-Claus, Shaqs-giving, and Toys for Tots.

The Superman Hall of Heroes program will spread good will throughout the year with The Red Cape Crew, a community outreach initiative that will perform random acts of kindness in markets across the country. The Red Cape Crew will contribute to local community efforts and follow the examples set by heroes to make the world a better place, one good deed at a time.  Fans can volunteer with and follow The Red Cape Crew at

About Superman Hall of Heroes
Superman Hall of Heroes is an online initiative that empowers fans to honor personal heroes that have made a positive impact on their lives or the lives of others. Inspired by Superman and designed to honor the values the iconic super hero champions, the Superman Hall of Heroes program offers a fun and inspirational way for fans to pay tribute to their heroes by submitting their photo and story online to where it will be showcased in perpetuity.

Media Contacts

Katie Moses Swope
MoSwo PR

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